By Michael S. Sanderson Oxford – March 31, 2014. The web design Oxford company Colour Rich recently published on their website findings which show a 52% increase in clients’ sites within a period of six months. According to the company this indicates the importance of creative web design when it comes to marketing and e-commerce. There are many web design London providers, but the needs of e-commerce sites are very specific. To attract prospective buyers and customers, websites have to be easy to use, attractive to the eyes and fully functional. Maintenance and upgrades have to be straightforward so a web design Oxford service needs to provide templates for tracking and campaign purposes. Web design London services need to provide not just online tools, but offline tools as well such as print and graphic design. The latest studies show printed media still makes a difference with consumers, hence its importance. While more and more people are turning to the Internet for shopping and other activities, a good majority still prefer offline sales, making offline features necessary. Two other important factors are SEO and conversion. Conversion refers to people that visit websites and become customers, while SEO refers to the optimisation of a site for search engines like Google. Together these two elements make up an important part of the success of any e-commerce site or marketing strategy. Creative web design ideas need to translate to positive results however. While companies can make all sorts of claims it is advisable to go with one that has a proven track record of conversion and site visitor increase. About Colour Rich Colour Rich is a leading website design company with a reputation for increasing a client’s site visitors by over 50% on average. Alongside their affordable website design service, Colour Rich also offers SEO for websites, CMS and online marketing. Print and graphic design services are available as well from the company. Contact Details: Michael S. Sanderson 115 Broadmarsh Lane Freeland, Witney Oxford OX29 8QP
Ten Essential Tips Ofr Delivering Successful Seo
tips for effective SEO:
Tracking
Before you start your SEO campaign make sure to implement a quality web stats package that lets you know what search engine spiders are visiting your site, what keywords are referring the most traffic to your site, and how many hits/page views you are getting.
Build great design
To get the best search engine visibility web designers should follow the 5 basis rules if web design which states that web site should be:
Easy to read
Easy to navigate
Easy to find
Consistent in design and layout
Quick to download
Write effective Title tag on the page
Arguably the most important ranking factor for effective natural SEO is the title denoted by the – title – tags on HTML. This title is considered primary text by the search engines meaning that all the search engines record this text and place considerable value on it. It is important because it is the first text shown in the search results as a hyperlink to your site. As a general rule a descriptive title should be 5 to 10 words for each page or 69 to 75 characters.
Body text
On your page you should always aim to have a healthy amount of descriptive body text to explain what the page is about, don’t rely on the title of the page. You should aim to have your keyword in the text as much as you can, with it still being comfortable to read. This is known as keyword density. All search engines consider words at the top of the page, above the fold as more important in value than the rest of the page
Domain and the URL
Placing key-words in the domain can have some weighting in the effectiveness of your natural SEO. The reasoning is that the terms or phrases matching the words you typed in a query are highlighted when you view the search results. This is known as search- term highlighting or term highlighting. Note; If you are going to buy and use a URL that may have already been used in the past, it is worth while checking the history of the URL.
H1, Bold, Italics
You should have your main keywords once in an H1 tag, once in bold and then once in ITALICS, this should show the search engine crawler that these are important words/phrases for the page, so in turn the crawler will make the assumption that the keywords are important for a visitor.
Anchor text
Anchor text is what we call text links. You should always try and have all text links as descriptive keywords. When a spider follows the link to your page it should have an understanding of the content. Anchor text is a great way of improving your rankings on competitive keywords.
Write fresh content
Google loves fresh content. They have a fairly new spider called freshbot, it crawls the web daily looking for new/updated pages and sites. It will then list the page at the top of their index for that sites keywords. It will stay there for a few days, if the page was just an updated version of what is already in the results it will revert back to the old version and drop back to it’s old position, if the page is brand new then it will drop completely from the index, until the next full update when it should take a permanent place in the results.
Linking
Build high quality external links to your website. Sites with high quality credible links pointing into them gain more popularity than sites with low quality links. It is rumoured that Googles places up to 60% of its weighting on quality of party external links:
See: www.barracuda-digital.co.uk/linkbuilding
Page submission
Submit the root page to all the major UK search engines on the Internet: Google, Yahoo, MSN. It will take them a while until they crawl your site fully but be patient. There are plenty of directories online, find one that fits the theme of your site and submit the root URL, again this may take a while but be patient.
The Best Way To Launch Your Website
With the exponential growth in the online market, the race among the business companies is getting tougher and tougher. Every one is looking to attract the traffic with their unique features. However, any one will agree that there are certain levels or steps of attraction. Often, something catches your eye at the first sight and you watch it with ardent passion.
The same thing applies to the websites as well. There are sites that are so attractive that you hardly have the ability to avoid them. They will compel you to visit the site. On the other hand, there are sites that look pretty ordinary. Naturally, a person will not visit them anticipating a dull content.
Well, this is the last thing that the owner of the website wants. Certainly, the lack of traffic is synonymous to the death of the website. So, one can clearly see that the web design is a crucial factor as far as the business is concerned.
In fact, success in business relies largely on the impression that you make on the consumer. There are actually, two tiers of impression one that is made at the first time, and the other that you make after the consumer checks out your service. Though the second one is the long lasting, the first one is important to encourage them to check you out.
This is perhaps enough to explain why companies ranging from the small to medium sized businesses are looking for the web designers. No matter whether you are launching a new business, or you have been around for quite a while, having a good designer to decorate your website is a must for success.
However, only an expert designer is not sufficient to give the site the look that it deserves. The owner should play an important role as well. The web designer will tell from his experience the qualities that you need to upgrade the standard of the quality. But the inputs from the business owner would decide the content and exact nature of the website.
Generally, the owner should contribute a lot in the graphics and layout of the site. Well, you may say that the graphic and web designers are creative enough to create the logo and design the page. Of course, they are. But, it is company and you will understand what suits the theme or motive of your company the most.
Well, nothing can separate web designing and hosting. One is interrelated with the other. After designing the page properly, you should give it to the search engine optimizer. Here also, you have to provide key information on your company. The SEO will highlight the unique features that your company offers.
However, if you are looking for affordable web design, vondix media is the ideal solution. They offer web designing, shopping cart, animation, graphics, SEO, web hosting and promotion a complete package for your website. They will also create multiple email accounts, logo and will also edit the text of your content.
Why Is Local Search Important For Business
According to recent research figures, up to 97% of online shoppers use the internet to shop locally. However, many businesses that have both websites and bricks-and-mortar operations run the two separately. This means they miss out on potential revenue growth and miss business from local consumers. SEO agency, SEO Junkies, have a few tips to help businesses tap into their local market.
Why Is Local Search Important For Business?
It has been estimated that a sizable chunk of online consumers are turning to local business listings, rather than utilising paid search results. In fact, it has been found that 61% of online searchers found local search results the most relevant, with 58% considering them most trust worthy. Only 10% of searchers found that paid search results were relevant or useful.
As a result of this, local search results are being displayed above organic search listings in Google. The local search results will often feature photos, maps and other items that prove useful to online consumers. It is therefore very important for businesses to tap into this, submitting store or business locations to be found by users on major search engines. Missing these locations out will reduce the amount of people visiting physical locales.
How Can Local Search Be Improved For Existing Websites?
There are a number of steps businesses can undertake to ensure they’re making the most of local searches.
1.Identify Local Market Opportunities – If a business is unsure of what local consumers are after, then it will be very hard for them to get onto page one of the search engines. Businesses must note where they trade, and research the 5 most used keywords or topics for their business. It is then best to estimate local monthly searches for these keywords and determine the average order value related to those words. Understanding the needs of your local market is something SEO agencies highly recommend.
2.Optimise Business Listings – SEO agency, SEO Junkies, recommend businesses optimise their listings for as much clarity and detail as possible. All data delivered to searchers should be as informative as possible by displaying items such as payments accepted, directions and/or local offers etc. This will increase the user experience and make them more likely to find a local branch. Keeping data consistent over different platforms (i.e. smart phones, desktops or tablet) is also crucial for credibility.
3.Publish and Optimise Store Locations – Making sure location data is kept up to date with internet information services, or internet yellow pages, is also of crucial importance. These services will want to know of any store location changes, any offers, as well as new store info, business hours and other important elements. Essentially, keeping these services up to date will help increase footfall in physical locations.
SEO Junkies Can Help Improve Local Search Results
SEO Junkies are a leading SEO agency based in Wokingham, Berkshire. With over 15 years of experience and a wealth of knowledge and expertise at their disposal, their team of consultants can help improve local search results for your business and achieve better SEO rankings.
For more information on their services, visit their website at www.seojunkies.com. Call 0845 373 0595 or email .
Sources: http://searchengineland.com/three-steps-for-crushing-multi-location-local-search-178001